Email Deliverability and Inbox Placement
If your emails don’t land in the inbox, nothing else matters.
Deliverability isn’t just a technical detail. It’s the difference between “sent” and “seen.”
Inbox placement isn’t a mystery — but most teams treat it like one.
Maybe your open rates are falling off a cliff. Maybe you keep getting flagged by Gmail or Yahoo. Maybe it looks like things are working, but sales says otherwise.
Deliverability isn’t about checking a box. It’s about making sure all of your efforts actually show up. We dig into the signals that inbox providers are using to judge your emails — and show you exactly where your issues are coming from (and how to fix them).
And if that foundation’s cracked? Your best campaigns are already losing before they go out.
What is actually important
So… what is this audit, really?
Think of it as a reset moment. Even a need for clarity.
This isn’t a checklist. It’s not a surface-level email review. And it’s definitely not about adding band-aids that will just fall off again.
It’s a focused, diagnostic engagement designed to help teams understand:
– What’s actually happening inside their email and automation systems
– Why certain issues keep showing up
– And what’s worth fixing now versus later
The goal is a comprehensive plan to move forward with confidence, so you can make well-informed decisions that impact the overall business goals and metrics.
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What we actually look at
We don’t just run a spam score check and call it done. When we assess deliverability, we take a full-spectrum approach that identifies what’s helping, what’s hurting, and what’s missing.
Some of the places we look under the hood:
– Authentication: SPF, DKIM, DMARC, BIMI, and domain alignment
– Sending infrastructure: IP reputation, domain age, DNS settings
– List health: engagement signals, bounce rates, and list decay
– Sending behavior: frequency, timing, cadence, and segmentation
– Content triggers: patterns, flags, and spam filter sensitivity
– Inbox placement testing: where you’re landing across Gmail, Outlook, etc.
We blend technical assessments with behavioral analysis — because what you send and how you send it both matter.
And once we find the issues, we don’t leave you with jargon. We walk you through how to fix it (or do it for you), based on what will make the biggest impact fastest.
So… what’s email deliverability, really?
It’s not just about avoiding the spam folder. Deliverability is the entire ecosystem of tech, behavior, and reputation that decides whether your emails get seen or silently filtered out.
Here’s what impacts it:
– The quality of your domain, data, and sending patterns
– Authentication setup (SPF, DKIM, DMARC), warmed IPs, and infrastructure
– Whether inbox providers think your emails are wanted, expected, and consistent
Most of the time, poor deliverability doesn’t look like a big red warning — it looks like subtle, declining performance. That’s why we help with this with our client every day.
See if AN audit is YOUR NEXT STEP
What you’ll walk away with
After we complete the deliverability work, you’ll have a clear, confident view of what’s happening with your emails — and why.
You’ll walk away with a personalized deliverability report that explains what’s helping or hurting your inbox placement, a prioritized roadmap of fixes, and technical next steps that are actually actionable.
Most importantly, you’ll know that your next email isn’t being thrown into a void.
