There are several benefits to using email templates to build emails to leads and customers:

Consistency: Email templates help to ensure that all of your emails have a consistent look and feel, which can help to establish your brand and make it easier for customers to recognize your emails.

Efficiency: Email templates allow you to save time by reusing common email elements and layout. This means you don’t have to start from scratch each time you want to send an email.

Personalization: While email templates can help to ensure consistency, they can also be easily personalized to add a more human touch to your communications. For example, you can use merge tags to include the recipient’s name or other personalized details in the email.

Testing: Email templates can also be a useful tool for A/B testing different elements of your emails, such as subject lines, headlines, and calls to action. This can help you optimize your emails for better engagement and conversion rates.

Scalability: If you have a large number of leads or customers, using email templates can help you scale your email marketing efforts by allowing you to easily send mass emails without having to manually create each one.

Overall, using email templates can help you save time, improve the consistency and personalization of your emails, and scale your email marketing efforts.